Sunday, April 19, 2009

Edible Ads : Would You Like Fries With That?

Newspapers are a useful resource for todays homeowners. The choices don't just stop at being read. They include lining the bottom of a birdcage to wrapping up glassware before a move. While versatile they are in trouble. Will making newspapers into a tasty treat save them from oblivion? A two week old article from the Economist reprinted in my Toronto Star hopes that eating your daily newspaper won't be for your local wino anymore.

The death of newspapers is a hot topic amongst media folks. The internet has taken away much of its business and relevancy without injecting papers with additional revenue. As they have not been able to monetize their popular websites, and with snarky bloggers stealing their work, newspapers are searching for new revenue.

First Flavor is a company that has already had success with their "Peel & Taste" flavor strips. Their strips have already been used for POS displays and for magazine inserts for companies like Welch's and Skyy Vodka. They want to move into newspapers and have partnered US Ink, the leading provider of newspaper ink to do so.

The idea is that advertisers would pay to have these taste strips inserted in your morning paper. The subscribers would then open up the paper and out would pop up a taste strip featuring tomato juice, soup or vodka. If they were smart the taste strips would include pancakes and coffee so readers could ignore breakfast flavored ads.

Who in their right minds would want to lick something that has been in a newspaper? I wash my hands after reading the paper. Who would lick something that tastes like a combination of glue, paper, the delivery guy and some chemical meant to taste like broccoli? The only people interested are desperate publishers and guys who wash up by rubbing magazine cologne ads before they go out.

Coming Soon - Scratch & Sniff Internet.

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