Tuesday, June 2, 2009
When future NBA journeyman Josh Childress signed with a Greek team last year it heralded a new era in basketball. No longer would European teams have to sign undrafted or over the hill NBA players. Because of the strong Euro they could wildly overpay for sixth men on shitty teams who might get a mid level exemption with a good agent and a stupid GM.
Unfortunately this new era did not extend to basketball ads. Check out this ad for Nike starring "J-Chill" and Greek Star Theodoris Papaloukas. It has the same production values as a tenth grade multimedia project in 1999.
By the way does a borderline NBA starter playing in Europe have a right to a nickname?